Top 5 Free to Play Games on Android in New Zealand: Q1 2022

The first quarter of 2022 saw significant activity in New Zealand's free-to-play Android game market. Below, we highlight the performance of the top 5 games, with data sourced from Sensor Tower.

Word Challenge-Daily Word Game by MeeGame Studio, launched in January 2022, experienced notable growth. Weekly downloads surged from 910 in late January to a peak of approximately 8.7K in mid-February. This upward trend was mirrored in its weekly active users, which climbed from 601 to 12.9K by late February. Revenue, although modest, showed a gradual increase, peaking at around $7 in late February.

Wordle from The New York Times Company saw its weekly downloads peak at 8.8K in late January, followed by a steady decline to about 1.2K by the end of March. Active users peaked at 9.2K in late January and then gradually decreased to around 2K by the end of the quarter. Revenue remained negligible throughout the period.

Count Masters: Stickman Games by Freeplay Inc maintained a consistent performance in weekly downloads. Starting at 4.6K in late December, downloads peaked at 6.2K in early January and then leveled off to around 2.5K by the end of March. Active users showed a similar pattern, peaking at 15.4K in early January and stabilizing to about 9.7K by the end of the quarter.

Text or Die by Rollic Games, released in mid-2021, showed a steady trend in weekly revenue, averaging around $10. Downloads peaked at 4.9K in late December, followed by a decline to about 943 by the end of March. Weekly active users peaked at 10.6K in late December and declined to approximately 4.6K by the end of the quarter.

Fishdom by Playrix demonstrated strong revenue performance. Starting at $7.7K in late December, revenue peaked at approximately $10.9K in early February and ended the quarter at around $10.6K. Downloads peaked at 4.8K in mid-March, while weekly active users increased from 13.5K in late December to 18.6K by late March.

For more detailed insights and additional data, visit Sensor Tower.